Love & Sports
_Visual Identity System_2022
The right clothes can make you feel 🔥🔥🔥 and spark some bold moves. With Love & Sports, the mission was to launch high-performance wear as bold & bright as the people who rock it—all while keeping it affordable and accessible by partnering with Walmart. So our design task was to create an equally bright & bold Visual Identity System.
This system supported creative materials across the brand’s launch campaign, social channels, and online experience. Taking inspiration from the products’ design and colors, we created a bold, modern-retro look by pairing photos with repeating logos. We also expanded our system and leveraged the ampersand to frame creative and call attention to the intersection of the two worlds.
This system supported creative materials across the brand’s launch campaign, social channels, and online experience. Taking inspiration from the products’ design and colors, we created a bold, modern-retro look by pairing photos with repeating logos. We also expanded our system and leveraged the ampersand to frame creative and call attention to the intersection of the two worlds.
